Find Your Right Path in Life

HOME EQUITY IQ
Get Smart About Paying Down Your Home And Investing In Your Future
WHAT WE DO
Our goal is to help homeowners with mortgages find safe ways to utilize their home's equity for improved financial prosperity. We specifically provide clients with resources and coaching to seek out ways to replace their traditional mortgages with alternative products that can save money in the long term. While this approach is not new, it requires research and discipline. We help guide people through a discovery process and ultimately help them take control of one of their most important and costly assets.
WHAT YOU DONT KNOW COULD COST YOU
TRADITIONAL MORTGAGE
VS
HOME EQUITY IQ
TRADITIONAL 30 YEAR MORTGAGE
$300,000 30yr Mortgage
Closing Cost
$6,000-$10,000
Down Payment
$20000
Mortgage Insurance
$17388 (207 Monthly * 7 years)
Total Interest Paid over 30 Years-
$212929
Total cost of loan
$540317
*based on a 4.2% interest rate over 30 years
HOME EQUITY IQ
$300,000 with Home Equity IQ
Closing Cost
$0
Down Payment
$0
Mortgage Insurance
$0
Total interest Paid on HELOC
$81835
Total Cost of Loan
$381835
* based on a 10 year payment at 5% interest

MY STORY
My name is Mark. I grew up in Madison, Wisconsin, and can count numerous financial advising and accounting professionals in my family. When you grow up talking about money matters at virtually every Thanksgiving dinner for 40 years, advising people on smart financial matters has become part of my DNA. I spent a decade at banks working with high net-worth individuals, I witnessed how smart investors utilized lines of credit to both build wealth and purchase homes - a creative strategy not taught by bankers - and I want to bring that mindset and strategy to everyone.
“It’s not what you look at what matters, it’s what you see”